CLIENT:
Larkin Street Youth Services
ROLE(S):
Support marketing function during transition(s) 2021-current
PROJECT HIGHLIGHTS:
- Wrote and edited policy paper, newsletter, appeals, website content
- Developed and implemented marketing strategy for annual gala (first virtual) with film premiere
- Wrote entire virtual event script, including coaching and practicing with organization, corporate and youth speakers
OUTCOMES:
- Successful flow and integration of messaging and content into virtual film premiere + virtual silent auction promotionÂ
- Exceeded fundraising and attendance goals
- Guests were excited and actively engaged in the event chat, online auction and social media throughout event
