CLIENT:
Cobble Hill Health Center
ROLE(S):
Communications/ fundraising advisor and support to Marketing Director (2020)
PROJECT HIGHLIGHTS:
Suggested and created the organization’s first-ever strategic year-end giving campaign, including:
- Developed the timeframe and theme
- Identified and interviewed the right patient to use in the campaign
- Secured photos and quotes
- Wrote, formatted and sent all appeal emails and social posts, social media ads
- Oversaw the creation of all the design pieces
- Coordinated the direct mail appeal with the mailhouse
- Tracked all donations and measured success at campaign end
OUTCOMES:
- Created a professional and consistent online presence and communications
- Created the Organization’s first ever year end campaign!
- Engaged community online, gained new donors and raised additional funds at year-end
