CLIENT:
Saint Francis Foundation
ROLE(S):
Marketing & communications consultant (on staff) (2016-2018) / filled in for Director of Communications while on leave (2020)
PROJECT HIGHLIGHTS:
- Managed marketing budget and strategy over two years
- Marketed all Organization’s events, including White Caps Nights Caps, An Intimate Evening with Oscar, Wine Women & Shoes, Hope & Holiday, Hob Knob, Legacy Giving webinars and other events
- Oversaw entire website and email system including list management
OUTCOMES:
- Completed redesign and launched new website in 2018, including new photography and new content, with multiple new ways to engage donors
- Established and implemented first-ever email donor appeal plan (only print/mail appeals were used up until that time)
- Established new Health Care Hero concept and webpage with regular features that highlight the frontline Hospital workers during height of the pandemicÂ
